вЂњI noticed that in the Kabbalah community, people were really helping each other,вЂќ he told The Real Deal in 2013. The NeumannsвЂ™ interest in Kabbalah is publicly known, and Adam Neumann has gone as far to openly credit the Kabbalah Centre as the inspiration for his company. In a video of the event, Yardeni is seen wearing a black yarmulke and a WeWork branded T-shirt. On at least one occasion, Yardeni addressed the entire company as a вЂњspiritual counselorвЂќ at WeWorkвЂ™s 2015 employee all-hands conference. Yardeni ran weekly meetings at WeWork that were frequently attended by the Neumanns and other top executives, including WeWork cofounder Miguel McKelvey, Chief Operating Officer Jen Berrent, and the now ousted executives Roni Bahar and Zvika Shachar, according to people familiar with the meetings. Read more: Sex, tequila, and a tiger: Employees inside Adam NeumannвЂ™s WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itДЄs the NeumannsвЂ™ spiritual adviser, Yardeni enjoyed extraordinary access and influence over the coworking startup as it soared to a $47 billion valuation вЂ“ before its dramatic crash in a botched initial public offering planned for September. Yardeni has counseled such high-profile acolytes as Madonna, Guy Oseary, Demi Moore, Ashton Kutcher, and Roseanne Barr. Some former members have likened the group to a religious cult and say itвЂ™s designed to enrich the family that founded it. Though Kabbalah has been around for centuries, the Kabbalah Centre is a uniquely modern phenomenon вЂ“ it marries intense spiritual guidance, high-pressure fundraising tactics, and a focus on wealth and celebrity. He is also a high-ranking rabbi within the Kabbalah Centre, an organization claiming thousands of members founded around tenets of Jewish mysticism. Yardeni is a longtime confidant of WeWork cofounder Adam Neumann and his wife, Rebekah. But the 55-year-old Yardeni is no tech guru: HeвЂ™s a spiritual one. With his angular features, fashionable stubble, close-cropped salt-and-pepper hair, and chunky glasses, Eitan Yardeni didnвЂ™t look out of place at WeWorkвЂ™s New York City headquarters, where he was a familiar presence to staffers. For more stories about WeWork, click here.A spokesperson for the Neumanns said the couple does not practice Kabbalah but that Rebekah Neumann is friends with Yardeni.However, Adam Neumann left the center in 2017 during an exodus of frustrated teachers and students. Because of their wealth and social connections, Adam and Rebekah Neumann were privileged members of the New York Kabbalah Centre, where their special status earned them unique privileges and proximity to Kabbalah Centre leadership.In conversations with Business Insider, former Kabbalah Centre members said Yardeni pressured them into making large donations to the religious sect, telling them that their spiritual health depended on it.Kabbalah Centre Rabbi Eitan Yardeni was a regular sight at WeWork offices, where former employees said he helped put together at least one deal, met with company executives, and, in at least one instance, spoke with the entire company as a вЂњspiritual counselor.вЂќ.As Adam and Rebekah Neumann built WeWork into a $47 billion coworking giant, the couple relied on the teachings of the Kabbalah Centre, a spiritual organization whose high-pressure donation tactics have drained multiple former membersвЂ™ bank accounts, sources told Business Insider.

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